Work Samples
PRDs, BRDs, Teardowns, Guesstimates & Growth Strategy
Product management work samples by Pranab Das: the Swaggi Pay PRD, Swaggi BRD, product teardowns, guesstimates and a growth strategy report — each with a summary.
PRD · PDF
Swaggi Pay — Product Requirements Document
Full PRD for the Swaggi Pay payments flow: problem framing, user stories, scope, edge cases and success metrics.
BRD · PDF
Swaggi — Business Requirements Document
Business requirements for Swaggi: objectives, stakeholders, process flows and functional expectations ahead of build.
Teardown · PDF
Jobaaj — Product Teardown
Teardown of the Jobaaj job-discovery experience: funnel gaps, engagement mechanics and prioritised recommendations.
Growth Strategy · Deck
Jobaaj — Comprehensive Growth Strategy Report
Growth strategy report covering acquisition channels, retention loops and monetisation options for Jobaaj.
Teardown · Deck
IRCTC — Product Teardown Deck
Deck version of the IRCTC teardown: booking funnel friction, failure states and a recommended experience fix.
Teardown · Deck
Flipkart Grocery — A Strategic Teardown
Strategic teardown of Flipkart Grocery: category economics, competitive positioning and experience opportunities.
Teardown · Deck
GM Smart Calling — Teardown
Teardown of the GM Smart Calling product: user journey, drop-off points and product recommendations.
Guesstimate · PDF
Guesstimation — ISB & IIMA Case Book Practice
Structured guesstimation work from the ISB and IIMA case books: assumptions, segmentation and sanity checks.
Guesstimate · PDF
Delhi Laptop Sales — Guesstimate
Market-sizing guesstimate for annual laptop sales in Delhi, broken down by population, segments and replacement cycles.
Business Model Canvas · PDF
Zepto — Business Model Canvas
A nine-block business model canvas for Zepto, mapping quick-commerce value propositions, dark-store operations, cost drivers and revenue streams.
Live Project · Website
Neer Abode — Luxury Villa Project Website
Live marketing site for Neer Abode, a gated community of 12 luxury villas in Jorhat, Assam — positioning, conversion flow and an interactive master plan.
Live Project · Mobile App
LearnPay — School Fee Collection Dashboard
Live fee collection dashboard for CSC Bal Vidyalaya — today's collection, pending dues, defaulters and monthly trends, built mobile-first for school administrators.