Zepto — Business Model Canvas

Overview

A business model canvas for Zepto's 10-minute quick-commerce model. It maps the customer segments and value propositions that make sub-15-minute grocery delivery worth paying for, the dark-store network and rider supply that make it operationally possible, and the key partners, cost structure and revenue streams that decide whether the unit economics hold as order volume scales.

Key takeaways

• Value proposition rests on speed and reliability, not assortment breadth or lowest price.
• Dark-store density and rider utilisation are the core operational levers behind delivery promise and cost per order.
• Revenue mix spans product margin, delivery and handling fees, subscriptions and advertising, offsetting thin grocery margins.

What's inside

• Customer segments and value propositions
• Dark-store and rider key activities and resources
• Partner and supplier landscape
• Cost structure and revenue streams