Jobaaj — Comprehensive Growth Strategy Report

Overview

A growth strategy report for Jobaaj that treats growth as a system rather than a campaign list. It sizes the opportunity, evaluates acquisition channels against cost and intent quality, designs retention loops for both candidates and employers, and lays out monetisation options with the trade-offs each one forces on the two-sided marketplace.

Key takeaways

• Acquisition channels compared on intent quality and payback, not raw volume.
• Retention loops designed for both sides of the marketplace so supply and demand grow together.
• Monetisation options weighed against their effect on liquidity and trust.

What's inside

• Market and opportunity sizing
• Channel-by-channel acquisition plan
• Candidate and employer retention loops
• Monetisation options and trade-offs