40%
Faster subsidy processing
Problem: Government subsidy workflows ran on manual processing and reconciliation.
Outcome: 40% reduction in processing time; manual reconciliation eliminated
ATAMS GovTech · Lead Product Manager
Open to PM & Senior PM roles · India • Singapore • MENA • Remote
I build products that solve real problems — and prove it in the numbers.
Pranab Das
Product Manager | EdTech • GovTech • FinTech • B2B SaaS
Product Manager with 3+ years of direct ownership across EdTech and GovTech, backed by 15+ years in product delivery and digital transformation. 40% faster subsidy processing on a GovTech platform serving 10,000+ users, and an NSQF skilling rollout reaching 10,000+ learners across 23 districts and 44 schools.
- 0%
- Faster Subsidy Processing
- 0+
- Learners Reached
- 0
- Districts Covered
- 0%
- Faster Project Delivery
ATAMS GovTech platform
NSQF skilling rollout, Assam
44 schools, SSA-compliant
Cross-functional teams
Impact Highlights
Real problems, measured outcomes.
Four flagship problems I owned end to end — what was broken, and the number that moved.
10,000+
Learners reached
Problem: A government-mandated NSQF skilling program needed digital delivery at state scale.
Outcome: Rolled out across 23 districts and 44 schools with full SSA compliance
upGrad Enterprise · Assam skilling rollout
15%
Faster project delivery
Problem: Cross-functional delivery cycles were slow across concurrent EdTech programs.
Outcome: 15% reduction in project delivery cycle time
INDUS Edutrain · EdTech implementation
10+
Government programs digitised
Problem: Policy mandates needed translation into working digital products.
Outcome: Digital transformation delivered across 10+ government programs
ATAMS · GovTech platform, 10,000+ users
About
Product Manager who connects strategy, users and execution.
15+ years across EdTech, GovTech and FinTech — now building a product career to match. I've spent over a decade running programs, managing multi-stakeholder deliveries and solving operational problems at scale: government skilling initiatives, digital delivery systems and B2B platforms.
Those roles required the same thinking a PM does every day — understand the problem, prioritise ruthlessly, align stakeholders and ship. Now I'm channelling that operational depth into direct product ownership: PRDs, roadmaps, RICE prioritisation, user research and Agile delivery.
Recent outcomes: 40% reduction in subsidy processing time on a GovTech platform (ATAMS), 15% reduction in project delivery cycle time across cross-functional teams, and an NSQF skilling rollout scaled across 44 schools, 23 districts and 10,000+ learners in Assam.
CPM Certified · MBA — Information Technology · Open to Product Manager, Senior PM and Product Owner roles — India, Singapore, MENA and remote.
Product Strategy
Turning business and user problems into clear product direction.
Product Discovery
Understanding user pain points and identifying opportunities.
Product Delivery
Turning requirements into executable product plans.
Experimentation
Using A/B testing and product data to improve outcomes.
Stakeholder Leadership
Aligning business, operations, content, engineering and enterprise stakeholders.
Digital Transformation
Building and implementing technology solutions in complex environments.
Impact Dashboard
Impact, not just responsibilities.
Every number below comes from shipped work across GovTech and EdTech programs — ATAMS, upGrad Enterprise and INDUS Edutrain.
- 40%
- Processing time reduction
- 10,000+
- Learners reached
- 15%
- Delivery cycle reduction
- 10+
- Government programs
- 20%
- Reporting accuracy improvement
- 10,000+
- GovTech users
- 3+
- Years of direct PM ownership
- 15+
- Years total experience
Redesigned subsidy processing workflows and data validation logic (ATAMS).
NSQF digital skilling rollout across 23 districts and 44 schools in Assam.
Across cross-functional teams at INDUS Edutrain through GTM and process redesign.
Digital transformation initiatives led at ATAMS, enhancing operational efficiency.
MIS dashboards consumed by government decision-makers.
Across 15 districts and 200+ field officers on a 0→1 platform.
PRDs, roadmaps and delivery across EdTech and GovTech.
Product delivery and digital transformation across EdTech, GovTech, FinTech and B2B SaaS.
Case Studies
Selected Product Work
Four pieces of product work — two shipped at scale, two structured product definitions. Open any card for the full write-up, or copy a direct link to a single case study.
01EdTech | GovTech
upGrad Enterprise — NSQF Learning Platform
Activation 41% → 53%, WAU +38%, NPS 42 → 67 at 50,000+ learner scale.
Challenge — Improve activation, engagement and learner experience across a large enterprise learning ecosystem serving major corporate clients.
50,000+ learners44-member cross-functional team98%+ SLA adherence
Role Product Manager | EdTech & GovTech Implementation (Sep 2024 – Dec 2025)
- 41% → 53%
- Activation
- +38%
- WAU
- 42 → 67
- NPS
- 98%+
- SLA adherence
MetricBeforeAfter
Platform activation41%53%
Weekly active usersBaseline+38%
NPS4267
02GovTech | Digital Transformation
ATAMS — Government of Assam Platform
From 0 → 1 Government Digital Platform
Challenge — Complex government workflows, manual processing and data reconciliation across multiple departments and districts.
10,000+ users15 districts200+ field officers
Role Lead Product Manager — GovTech Platform (ATAMS)
- 10,000+
- Users
- 15
- Districts
- -40%
- Processing time
- +20%
- Reporting accuracy
03B2B Marketplace | Product Strategy
Swaggi — B2B Marketplace
Full product definition: personas, RICE prioritisation, feature specs and GTM.
Challenge — A complete product requirements document for a B2B marketplace, produced as part of structured PM portfolio work.
Full PRDRICE prioritisationGTM strategy
Role Product Manager (portfolio deliverable, 2026)
04FinTech | Product Strategy
Swaggi Pay — UPI Payment Module
UPI payment module PRD: flows, compliance and reconciliation logic.
Challenge — Product requirements for a UPI payment module, covering flows, compliance considerations and reconciliation logic.
Payment flowsCompliance considerationsReconciliation logic
Role Product Manager (portfolio deliverable, 2026)
Product Teardowns
How I Think About Products
Teardowns I wrote to pressure-test product judgement: funnels, monetisation and retention mechanics on products millions of people use.
IRCTC
Funnel analysis · Competitive benchmarking
- Problem
- Booking is high-intent but the funnel loses users before ticket confirmation.
- Observation
- Funnel analysis across the booking journey, benchmarked against competing booking experiences.
- Opportunity
- Reduce drop-off at the highest-friction steps of a journey users are already committed to.
- Recommendation
- Five prioritised improvement recommendations drawn from the funnel and benchmarking analysis.
Google Maps
Monetisation · Product mechanics
- Problem
- A utility used constantly, where monetisation must not erode trust in the core map.
- Observation
- Analysis of monetisation surfaces and the underlying product mechanics that make them viable.
- Opportunity
- Monetisation that rides on genuine user intent rather than interrupting it.
- Recommendation
- Findings on where monetisation and product mechanics reinforce each other, and where they conflict.
Blinkit
Retention mechanics · Monetisation
- Problem
- Quick commerce competes on habit; retention economics decide the outcome.
- Observation
- Analysis of retention mechanics alongside the monetisation model.
- Opportunity
- Strengthen repeat behaviour without buying it purely through discounting.
- Recommendation
- Retention and monetisation findings framed as product levers.
Product Management Framework
The loop I run, from signal to shipped outcome.
Six stages, applied the same way whether the product is an enterprise learning platform or a government workflow.
01 — Discover
Talk to the people who live with the problem. Understand the context they operate in before proposing anything.
Work Samples
Documents, Decks & Teardowns
Ten artefacts showing how I write and think: PRDs and BRDs, product teardowns, guesstimates, a business model canvas and a growth strategy report. Search or filter, preview the summary, then open the source document.
Showing 12 of 12 samples
PRD
Swaggi Pay — Product Requirements Document
Full PRD for the Swaggi Pay payments flow: problem framing, user stories, scope, edge cases and success metrics.
- Payments
- Fintech
- Requirements
- Metrics
- Swaggi
BRD
Swaggi — Business Requirements Document
Business requirements for Swaggi: objectives, stakeholders, process flows and functional expectations ahead of build.
- Business Analysis
- Stakeholders
- Process Design
- Swaggi
Teardown
Jobaaj — Product Teardown
Teardown of the Jobaaj job-discovery experience: funnel gaps, engagement mechanics and prioritised recommendations.
- Marketplace
- Jobs
- Funnel
- Retention
- Jobaaj
Growth Strategy
Jobaaj — Comprehensive Growth Strategy Report
Growth strategy report covering acquisition channels, retention loops and monetisation options for Jobaaj.
- Growth
- Acquisition
- Monetisation
- Marketplace
- Jobaaj
Teardown
IRCTC — Product Teardown Deck
Deck version of the IRCTC teardown: booking funnel friction, failure states and a recommended experience fix.
- GovTech
- Travel
- Booking Funnel
- Scale
- IRCTC
Teardown
Flipkart Grocery — A Strategic Teardown
Strategic teardown of Flipkart Grocery: category economics, competitive positioning and experience opportunities.
- E-commerce
- Quick Commerce
- Strategy
- Unit Economics
- Flipkart
Teardown
GM Smart Calling — Teardown
Teardown of the GM Smart Calling product: user journey, drop-off points and product recommendations.
- Communication
- Onboarding
- Retention
- Teardown
Guesstimate
Guesstimation — ISB & IIMA Case Book Practice
Structured guesstimation work from the ISB and IIMA case books: assumptions, segmentation and sanity checks.
- Guesstimate
- Market Sizing
- Structured Thinking
- Case Practice
Guesstimate
Delhi Laptop Sales — Guesstimate
Market-sizing guesstimate for annual laptop sales in Delhi, broken down by population, segments and replacement cycles.
- Guesstimate
- Market Sizing
- Consumer Hardware
- Delhi
Business Model Canvas
Zepto — Business Model Canvas
A nine-block business model canvas for Zepto, mapping quick-commerce value propositions, dark-store operations, cost drivers and revenue streams.
- Business Model
- Quick Commerce
- Unit Economics
- Strategy
Live Project
Neer Abode — Luxury Villa Project Website
Live marketing site for Neer Abode, a gated community of 12 luxury villas in Jorhat, Assam — positioning, conversion flow and an interactive master plan.
- Live Product
- Real Estate
- Conversion
- UX
- 0→1
Live Project
LearnPay — School Fee Collection Dashboard
Live fee collection dashboard for CSC Bal Vidyalaya — today's collection, pending dues, defaulters and monthly trends, built mobile-first for school administrators.
- Live Product
- EdTech
- FinTech
- Dashboard
- Mobile-First
- 0→1
Portfolio
My Portfolio & Digital Projects
Explore my work across product management, digital products, business strategy, and AI-powered solutions.
Pranab Das – Professional Portfolio
Explore my professional experience, project management expertise, product management skills, and digital transformation projects.
View Portfolio (opens in a new tab)The 10X Product Strategy – eBook
A digital knowledge product focused on product strategy, structured thinking, and practical product management frameworks.
Explore eBook (opens in a new tab)Neer Abode – Real Estate Digital Experience
A premium real estate digital experience showcasing residential villas in Jorhat, Assam, with a focus on product presentation, branding, and digital marketing.
Visit Website (opens in a new tab)GitHub – Digital Projects & Experiments
Explore my repositories, digital product experiments, website projects, and technical learning journey.
Explore GitHub (opens in a new tab)Apps
Apps & Digital Products
Applications, product prototypes, MVPs and AI-powered digital solutions.
LearnPay — School Fee Collection Dashboard
Mobile-first fee dashboard for CSC Bal Vidyalaya: today's collection, pending dues, defaulters and monthly trends.
Built with: Lovable
More apps coming soon
New MVPs and AI-powered products are in the works.
Career
15+ years of delivery, 3+ years of product ownership.
Product management sits on top of a long run of enterprise delivery, operations and transformation work. Expand any role for details.
- Built 3 end-to-end PRDs (Swaggi B2B Marketplace, Uber Intercity+, IRCTC) — covering user stories, acceptance criteria, feature prioritization, A/E/R metrics, and competitive analysis.
- Conducted product teardowns of IRCTC and Google Maps; published findings as LinkedIn posts generating strong engagement.
- Delivered comprehensive PRD for Swaggi Pay covering compliance workflows, payment UX, and onboarding flows.
- CPM Certification completed (Jobaaj Learnings, 2026).
- Owned end-to-end delivery of a government-mandated NSQF digital skilling rollout across 23 districts and 44 schools in Assam, reaching 10,000+ learners.
- Managed multi-stakeholder delivery involving state education departments, district coordinators, and training partners — ensuring full SSA compliance.
- Defined scope, prioritized milestones, and reported learner outcomes directly to state leadership.
- Oversaw curriculum compliance and field reporting for government vocational programs across Assam.
- Led the translation of policy mandates into actionable product requirements for a GovTech platform.
- Managed digital transformation initiatives across 10+ government programs, enhancing operational efficiency.
- Redesigned subsidy processing workflows, achieving a 40% reduction in processing time and eliminating manual reconciliation.
- Led end-to-end delivery of NSQF-aligned EdTech products for institutional clients across multiple states — managing compliance from curriculum design through certification issuance.
- Contributed to PRD creation for digital learning products aligned to India's national vocational curriculum — ensured features met regulatory standards without degrading learner UX.
- Drove GTM execution for new skills program launches — including institutional onboarding, partner readiness assessments and coordinated go-live activities across regions.
- Reduced project delivery cycle time by 15% through process redesign — directly increased repeat business from key institutional clients by improving on-time delivery rate.
- Managed multi-stakeholder communication across government bodies, academic institutions and delivery teams — maintained OKR alignment across 3+ concurrent programs.
- Managed enterprise compliance workflows and cross-departmental operations for large-scale project delivery teams across multiple Wipro business units — supporting 200+ person delivery teams.
- Built operational processes across HR, IT and program management functions — improved SLA adherence and reduced audit cycle time through standardised documentation workflows.
- Coordinated vendor onboarding, audit documentation and regulatory compliance for enterprise programs with strict government and contractual requirements.
- Led digitisation initiative converting 10,000+ physical records to searchable digital format — reduced retrieval time by 40% and eliminated manual lookup for audit and compliance workflows.
- Coordinated delivery of enterprise learning programs across multiple institutional clients — managed batch scheduling, trainer deployment and learner progress tracking at scale.
- Supported rollout and adoption of digital LMS systems — designed reporting workflows that improved operational visibility for program managers.
- Managed agency channel operations and team performance across assigned territory; consistently achieved monthly sales targets in a competitive institutional sales environment.
- Built and maintained enterprise client portfolio; grew agency revenue quarter-over-quarter through structured relationship management and needs-based product positioning.
Skills
The toolkit.
Grouped by how I actually use them — no invented proficiency scores.
Product Management
- Product Strategy
- Product Discovery
- PRD
- Roadmapping
- Prioritisation
- User Research
- A/B Testing
- Product Analytics
- GTM
- OKRs
Delivery
- Agile
- Scrum
- Sprint Planning
- Stakeholder Management
- Cross-functional Leadership
- Program Delivery
Domains
- EdTech
- GovTech
- FinTech
- HRTech
- B2B SaaS
- Digital Transformation
Technical
- SQL
- MIS Reporting & Dashboards
- Data Validation Workflows
Certifications & Education
Credentials.
Certifications
Certified Product Manager (CPM)
Jobaaj Learnings · 2026
Product Management Case Study Program
Certification
Product Management Complete Roadmap
Certification
Zero to Hero SQL
Certification
Communication / Soft Skills
Certification
Education
MBA — Information Technology
Sikkim Manipal Institute of Technology / SMU
February 2007 — May 2009
Bachelor of Arts, General Studies
Dibrugarh University
Why hire me
Why teams work with me
01
Product + Delivery
I understand both product thinking and execution — PRDs and roadmaps on one side, sprints and go-lives on the other.
02
Enterprise Experience
Experience working with large enterprise programs and complex stakeholders across clients, operations, content and engineering.
03
Measurable Outcomes
Focus on efficiency, adoption and delivery speed — and on being able to show the numbers.
04
0→1 + Scale
Built a GovTech platform from 0→1 and delivered skilling programs reaching 10,000+ learners across 23 districts.
Agentic AI
I don't just talk about AI agents — this site runs on them
Two live AI agents power this portfolio, and agentic AI is core to how I build products. Try the chat assistant in the corner, or the job-fit analyzer below.
Portfolio AI assistant
This site runs a live AI agent that answers recruiter questions about my experience, case studies and skills — grounded only in real portfolio evidence, never invented claims.
Job-fit analysis agent
Paste any PM job description and an agent maps requirements to my evidence: matches, honest gaps, and interview talking points — in seconds.
Agentic workflows in product
I design products that use LLM agents for document processing, subsidy verification and learner support — with human-in-the-loop guardrails and measurable accuracy targets.
AI-forward PM practice
I use AI agents daily for discovery synthesis, PRD drafting, teardown research and guesstimates — shipping faster without sacrificing rigor.
For recruiters
Check my fit for your role
Paste a Product Manager job description. AI compares it against my real experience, case studies and skills — evidence only, gaps included. Or draft a tailored outreach message for the role.
Contact
Have a product problem worth solving?
I'm open to Product Manager, Senior PM and Product Owner opportunities, and meaningful conversations around EdTech, GovTech, FinTech and B2B SaaS.
- Phone
- +91 70023 62760
- Location
- Assam, India
- /in/pranabdasproduct
- GitHub
- /pranabdas887-bit
- /pranabdas887
- Discord
- pranab_24937
- @pranab.k.k